Samsung tech giant is determined and confident of its Galaxy A and J series devices that it beefed up its shipment goals. According to the report, mid-range smartphone Galaxy A series is aiming for a 20 million target, while low-end smartphone J series is projected at 100 million.
Ambitious as it may seem but Samsung obviously is driving fast and keeping the momentum going after it suffered fatal flaws of its unforgettable Galaxy Note 7. The new Galaxy A (2017)series namely A7, A5, and A3 will not be coming to the United States but it will be seen and sold to less developed markets, such as Russia and Eastern Europe where mid-range devices have proven much more popular, Phone Arena reported.
The Samsung Galaxy A series have integrated common features of high-end phones in the past, which boast a waterproof design that can be submerged up to 1.5 meters deep for up to 30 minutes, a fingerprint scanner, and a full HD AMOLED display reports the Investor. Release date of these phones is yet to be confirmed but speculation points to a February release date.
Meanwhile, Galaxy J (2017) series will be sold to emerging markets such as South America and India, which are the main driving force behind the series’ good sales. Its 100 million target shipment goal can be equated to the devices’ popularity due to its excellent specs for the prices they are sold for.
While J series phones are yet to be unveiled, reports claimed that it will be an improved model compared to the previous ones. Like last year’s J series devices, it is speculated that it will not be sold officially in the U.S.
The confidence of Samsung in shipping this much of handsets to less developed and emerging markets might be considered a tough move for the company, specifically reports emerged that the global smartphone market grew only 1.6 percent in 2016, Investor reported.
Although forecast would grow at around four percent this year, it still much lower than the double digit rate in the early years of the smartphone era. Samsung may be in for a risk but faith in its products will always get the company somewhere. Source: universityherald